Antonio Silva examines whether the Spanish Church is truly prepared to communicate on social media, arguing that presence without conversation, visual renewal, authentic storytelling and genuine listening falls short of real communication.

Antonio Silva argues the Spanish Church's real challenge is a language problem: translating its message for a changed society without distorting it, and learning to listen as much as it speaks.

Despite its vast social presence, the Spanish Church struggles to be heard, facing a communication challenge not of quantity but of speaking to those outside in the cultural codes they understand.